AMD Show - Swiss Harley Days - European H.O.G. Rally 2011

Swiss Harley Days finds a home in Lugano for 2011 The official announcement by Harley-Davidson management for a repeat of Swiss Harley Days was made. The city of Lugano will once again host Swiss Harley Days - This year's rally is July 8th & 9th 2011.

Also just announced. Harley-Davidson Switzerland confirmed that, this year's event at Campione d'Italia/Lugano, Switzerland will be a Modified Harley-Davidson World Championship affilate event.

With the Campione d'Italia/Lugano Modified Harley Class winner receiving prize money to be able to compete at the world Championships at Sturgis, USA courtesy of Harley-Davidson Switzerland. The affiliation represents another opportunity for a European authorised Harley dealer or private customer to "mis-it" with America's best and try to follow the trail blazed by current Modified Harley-Davidson World Champions Shaw H-D from the UK.

Here's the video of European H.O.G. Rally 2010 in Lugano!

Related Article: Photos & Story of Swiss Harley Days - European H.O.G. Rally 2010

Born Free 3 Vintage Chopper Show, California

The Born Free Show on June 25th 2011 at Oak Canyon Ranch in Orange County, California is about the love of old motorcycles and like minded individuals having a good time enjoying each others company & these bikes of the past. The list of participating builders is international - from professional to home-built. This is a family-friendly event - young and old a-like are welcome to come out and enjoy the day.The show is meant to unite people from all walks of life by bringing the passion that we all have of these old machines together for one day.If you come out to the event please be prepared to have a great time,enjoy some vintage bikes..lots of vintage bikes in a peaceful friendly family environment. There will also be a ride to the after-party  a few miles down the road. You can also buy the event poster for a chance to win at $25k knucklehead. Details: Born Free Blog.

Here's the updated list of builders from all over the world who are planning to attend:

Andy, Pangea Speed, Triumph -

Barons Speedshop UK/Factory Metal Works Pre Unit Triumph

Bryan Thompson , Pre Unit Triumph - Caleb Owens, Cro Customs, HD

Dave Barker, Speedmetal, Panhead - Dave Polgreen, St Paul, Knucklehead

Gaku Okomizu, Hawgholic, HD - Harpoon, FMA, Knucklehead

Ian Barry, Falcon Motorcycles, Vincent - Irish Rich, Shamrock Fab, HD

Jason Craze, Eternal Combustion, Knucklehead

Jason Weber, ATR, Knucklehead

Jeff Leighton, Wing Nuts MC, Knucklehead

Jeffro, White Knights, Triumph

Jeremiah Armenta, Love Cycles, HD

Joe Lingley,Panhead Dragbike

John Copeland, White Knights, Shovelhead 

John Edwards, Old Tyme Custom Paint, Panhead

Jon Rispante, Las Vegas, Triumph/BSA - Kim Boyle, BCM, Triumph

Kosuke, Sunrise Cycles, Triumph - Max Schaaf, 4Q, Panhead

Mike Olsen, Vista, Knucklehead - Robert Hernandez, AZ, HD

Scott Craig, Chopperville, Knucklehead

Shawn Donahue, Chino, PanShovel

Todd, Small City Cycles, Triumph - Warren Heir, JR Cycle Prod, HD
Event details: http://www.bornfreeshow.com/

Best 15 Motorcycle Roadways in the USA

This month's issue of the American Motorcyclist magazine, published by the American Motorcyclist Association (AMA) ranks the top 15 scenic highways and byways across the USA, as chosen by AMA members. Four are in California but the most popular ride is Beartooth Highway through Montana and Wyoming.

* I have personally been on more than a half dozen of these scenic motorcycle roadways, including the North Pacific Coast Highway in California where this photo was taken at Big Sur. Other photos were also taken on vacation in California in 2009.

"When it comes to the best places in the country to ride motorcycles, no group of riders is more knowledgeable than AMA members," said AMA President and CEO Rob Dingman. "No group puts in more miles, samples more asphalt or rides more roads.

"By publicizing our favorite roads in American Motorcyclist magazine, AMA members will seek out these destinations and bring tourism dollars into local communities through the purchase of food, fuel, lodging and more," Dingman said.

The editors of American Motorcyclist magazine used the 230,000-member, non-profit association's website, AmericanMotorcyclist.com, to accept nominations and tally votes for members' favorite roads. Nearly 100 roads made the ballot, and the magazine published the top 15 roads in the April issue as well as a list of "honorable mentions."

"Some of these roads are familiar to motorcyclists, and others may not be," said Managing Editor James Holter. "They all have one thing in common: They're the best roads in the country, as chosen by AMA members."

A countdown of the top 15 routes:




15. Washington Route 129 and Oregon Route 3, Clarkston, Wash., to Enterprise, Ore.
14. Ohio Route 170, Calcutta to Poland.
13. California Route 58, McKittrick to Santa Margarita.
12. U.S. Route 33, Harrisonburg, Va., to Seneca Rocks, W.Va.
11. Natchez Trace, from Natchez, Miss., to Nashville, Tenn.
10. Angeles Crest Highway, California Route 2.
9. U.S. Route 12, Lolo Pass, Idaho and Montana.
8. California Route 36.
7. Cherohala Skyway, North Carolina and Tennessee.
6. Going to the Sun Road, Glacier National Park, Montana.
5. California Route 1, Pacific Coast Highway.
4. U.S. Route 550, from Ouray to Durango, Colo.
3. U.S. Route 129 -- The Tail of the Dragon -- on the North Carolina-Tennessee border.
2. Blue Ridge Parkway, North Carolina.
1. Beartooth Highway, Montana and Wyoming.

Honorable mentions:
•Highway 12, Colorado
•Route 191, 180, 78, Arizona, New Mexico
•U.S. 191 (Alpine to Morenci) Arizona
•U.S. 16A (South Dakota)
•U.S. 50, Nevada
•Farm to Market 336, Texas

* We also loved everything about the scenic roadways in Tennessee, North Carolina, Arizona, Nevada and West Virginia. Wyoming is our next place to visit.

Source: American Motorcyclist Magazine.

Live To Ride, Ride to Live... Live Your Dreams

"Live to Ride, Ride to Live ... Live Your Dreams" has never been better expressed, in my estimation, than in this video based on the true story of a group of "Dream Rangers," average age 81!!

These five senior riders in Taiwan prepared for six months and road for 13 days together, night and day, 1,139 kilometers from the North to the South of Taiwan. One has hearing problems, one has cancer, three have heart disease, all have degenerative arthritis. Why did they do it? To keep their dreams alive!!

As one of the more than 1.7 million viewers commented, "my husband has cancer, but when we ride, cancer doesn't ride with us." Here's the video.



Created by Ogilvy Taiwan - Creative Director: Jennifer Hu
Copywriter: Jennifer Hu, Justin Chia
Art director: Leah Chen
Producer: Abby Ku
Director: Thanonchai

Bravo! This is an excellent example of sponsorship funding!

Travel Channel To Film Rat's Hole World Bike Showdown

The Travel Channel will be filming the 39th Rat's Hole Chopper Show - World Bike Showdown on Saturday, March 12th at Daytona Lagoon, 612 N. Earl Street during the 70th Daytona Bike Week!

Come join the party.. everyone through the gate will receive one ballot to vote for their favorite bike in the World Bike Showdown.

Bike builders from Australia, Canada, EAU & USA will be live on stage! Come early to pick up your copy of the free Daytona Beach Ratty Rag, featuring interviews with bike builders Cyril Huze, Dave Perewitz, Ron Finch, Tako of Sickasso Creations, and more...

First published for Daytona Bike Week 1974, the first, oldest and longest running (free) biker newspaper went out of circulation at the turn of the new century... and now it's BACK! A limited 20,000 copies will be issued and available (free) at the Rat's Hole Show, so you better show up early this year on Saturday, March 12th to grab your copy! The all-day show will feature 22 classes of bikes, Miss Ratmate & Tattoo Contests, emceed by Radical Randy at Daytona Lagoon water park, next to the parking garage, just off of (A1A) Atlantic Ave. beachside - 614 N. Earl Street, Daytona Beach.

"If you were awarded one of the big, bronze colored Big Daddy Rat trophies in the last couple of years, get ready to add a new trophy to your collection," said Ted Smith, owner of Rat's Hole Shows. "We are going to unveil a new tri-colored custom trophy that will be awarded to the top 1st, 2nd & 3rd place winners in every category."

There is always excitement and anticipation going into a Rat's Hole Show, said Tako of Sickasso Creations. "I will be bringing three bikes that have never been shown. Mostreet that I built for former Boston Red Socks player, Mo Vaugn; plus another Pro Street bike that I am just finishing called "Twisted" and then the Gothic & Old School "Death Bike."

To register a bike, go to http://www.ratshole.com/

Click here to view a Rat's Hole Facebook gallery.

Motorcycle USA's New Interactive "Ride Guide"

Locate a street ride, race track, drag strip, motocross track, dirt bike ride or OHV park anywhere in the USA with the Motorcycle USA Ride Guide.

I got their press release yesterday, and I would definetly recommend that you check out this new ride guide that is powered by a GPS sponsor. The press release is below.

I always read the Rat's Hole Custom Bike Show reviews by Bryan Harley at MotorcycleUSA.com. But I have also bookmarked this guide page. It's excellent.

Motorcycle USA announces the release of its Motorcycle Ride Guide, a one-stop, comprehensive tool for finding new riding destinations throughout the country. An interactive experience, the Motorcycle Ride Guide allows users to upload information about their own favorite local stretches of asphalt.

Motorcycle-USA.com’s Ride Guide is an invaluable resource for all riding styles. From short jaunts around the local countryside to long-distance tours Motorcycle-USA’s new Ride Guide has it all. Along with street routes, the Ride Guide includes listings for local race tracks and drag strips. Dirt riders are covered too, with listings of Motocross Parks, as well as OHV trail riding locations.
 
Motorcyclists looking for a riding destination can search by riding style and state to find all the vital information needed for their next two-wheeled adventure, including ride descriptions, points of interest, directions, elevation and terrain. Listings also include a downloadable map from Motorcycle-USA.com’s Ride Guide partner, Ride with GPS.
 
“We enlisted the folks from Ride with GPS for their mapping skills and as you can imagine, they were instrumental in allowing us to offer this new feature on Motorcycle-USA.com. These types of sites have been popular among mountain bikers and hikers so we figured it would be a natural fit for motorcycle riders as well,” said Motorcycle-USA Editor-in-Chief Ken Hutchison.
 
Motorcycle-USA.com’s Ride Guide will encourage riders to share their favorite roads, add points of interest, comment on a ride or add their own tidbits of advice about a particular route. User-friendly and technologically savvy, the new Ride Guide is bound to be a valuable resource for riders of all types.

 
“We’ve wanted to provide a place for riders to find and share rides so other motorcyclists have the opportunity to enjoy roads they might not have known about otherwise,” Hutchison adds. “I expect Ride Guide to be popular right away and I hope to see everyone contribute by submitting their favorite rides as well. We have over one thousand rides already in the system and are loading more each day. Once we start getting the public submitting rides too, there will be a ton more rides for people to enjoy so come check it out.” Find your next riding destination courtesy of Motorcycle-USA.com’s Ride Guide.

About MotorcycleUSA.com
MotorcycleUSA.com is the most advanced and diverse motorcycle content site on the Web. For more than a decade, MotorcycleUSA.com has provided breaking industry news, comprehensive motorcycle reviews and gear evaluations as well as extensive motorcycle racing coverage for both road and dirt. In addition there are more photographs, motorcycle specifications, rider impressions and online motorcycle videos than any Internet publication. www.Motorcycle-USA.com - your one-stop online source for all things moto. Climb on.

Harley-Davidson sponsors 2011 Hoka Hey Motorcycle Challenge

The Hoka Hey Motorcycle Challenge announced today that Harley-Davidson Motor Company will provide marketing and promotional support for the 2011 Hoka Hey Motorcycle Challenge.

The Hoka Hey Motorcycle Challenge will present the world’s greatest long distance endurance motorcycle event in August of 2011. The event, the second annual in a series, will begin in Phoenix, Arizona and travel through all forty-eight contiguous States and Canada to Nova Scotia. The route will travel over 10,000 miles requiring passion and determination to complete. The event is open to all riders of Harley-Davidson motorcycles. Riders can ride the entire route or segments within the route.

"We’re excited about what the Hoka Hey Motorcycle Challenge represents to our riders," said Steve Piehl, Harley-Davidson Director of Customer Experience. "The new direction of being more about a personal test of touring endurance, where rider and machine stretch the boundaries of long-distance touring, appeals to us. It’s a perfect match for the superior touring experience and capabilities of Harley-Davidson motorcycles. 'Hoka Hey' translates to 'It's a good day to ride!' and that is always the case on a Harley."

"The Hoka Hey is about being the greatest endurance motorcycle event ever held and we are very excited to become associated with the greatest motorcycles ever built," said Jim Red Cloud, founder of the Hoka Hey Challenge. "Harley-Davidson's support and guidance will certainly enhance this ambitious event."

The first twenty-five participants to reach the finish and who ride the complete stipulated route will be recognized as winners and be eligible for monetary awards. Each rider will have the opportunity to designate a selected "home Harley-Davidson dealership" when they enroll. The home dealers of the top five finishers will be eligible for awards and recognition alongside the riders.

There will be fifteen check points along the route located at Harley-Davidson dealers where participants must check in as they ride the route. In addition to being an event sponsor, Harley-Davidson is exploring hosting a check point at the Harley-Davidson Museum in Milwaukee, Wisconsin.

For further information about the Hoka Hey Motorcycle Challenge or to obtain enrollment information, visit the event's web site: www.hokaheychallenge.com  or contact the office at 480-649-1071 or email info@hokaheychallenge.com.

For photos and additional media informaiton, contact Lisa Ballard, marketing director for Hoka Hey at 603-377-0517 - email lisa@dbcustomleather.com.

Aruba 2011 International Bike Week

Come and Experience Riding in Paradise ... Aruba.

The 2011 Aruba - International Bike Week is October 30th through November 6th.

My friends in Aruba have shipped their bikes to attend plenty of rallies in the USA.

So if you are ready to experience Aruba and go riding with the locals... just shoot an email to:
TTT_Riders_Aruba@Hotmail.com


Click the poster to enlarge for details.

Want to know more about the riders in Aruba?

Women Riders Month: Ladies of Harley, Aruba

The Ladies of Harley in Aruba joined women across the globe who have taken life by the handlebars. Their first ride around the island was May 23rd in celebration of Women Riders Month. ...

Happy New Year 2011

HAPPY NEW YEAR 2011

PROSPERO Año NUEVO

 

Bonne Annee

 

Bo Nadal e Feliz Aninovo

 

Snorhavor Nor Tari

 

Gelukkige nuwe jaar

 

Gezuar Vitin e Ri

 

Kul 'am wa antum bikhair

 

Sheta Brikhta

Yeni Iliniz Mubarek!

 

Noki saal mubarrak bibi

 

Shuvo Nabo Barsho

 

Bloavezh Mat

 

Soursdey Chhnam Tmei

 

FELIÇ ANY NOU

 

Xin Nian Kuai Le

 

Pace e Salute

 

Sretna Nova godina!

 

Šťastný Nový rok

 

GELUKKIG NIEUWJAAR!

 

Kiortame pivdluaritlo

 

Onnellista Uutta Vuotta

 

Bliadhna mhath ur

 

Prosit Neujahr

 

Kenourios Chronos

 

Hauoli Makahiki Hou

 

L'Shannah Tovah

 

Naye Varsha Ki Shubhkamanyen

 

Boldog Új Évet Kivánok

 

Selamat Tahun Baru

 

Sal -e- no mobarak

 

Felice anno nuovo

 

Akimashite Omedetto Gozaimasu

 

Selamat Tahun Baru

 

S Novim Godom

 

Yeni Yiliniz Kutlu Olsun

 

Chuc Mung Tan Nien

 

This post came in my email this morning from BARON'S LIFE - A Canadian blog

that is first rate! Some things are worth passing on... Happy New Year 2011!

Canadian Bike Shows January to July 2011

The North American International Motorcycle Supershow, Jan. 7 to 9th at the International Centre in Toronto kicks off a season of Canadian bike shows, judged by IMBBA Canada. 


More than $50,000 in cash and prizes is up for grabs, including $12,000 in cash. To register a bike and for more details, visit the website: North American Supershow 2011.

World of Motorcycles Expo shows will be held in London, Ontario, Feb.11-13, 2011, and in Kitchener, Ontario, March 19-20, 2011. Click the flyer image to enlarge for details. Here is a list of  exhibit vendors. To register a bike visit: womex.ca

Bob McKay and his team of IMBBA Canada judges will be in Quebec in April for the 12th Annual Classic Bike and Tattoo Show: April 15 to 17, 2011 at the SportXpo Centre near Montreal.

"This show will be the last chance to qualify for the seventh and final Canadian spot in the 2012 IMBBA World Cup Competition show that will be held in Laval in conjunction with the 2012 Classic Bike and Tattoo Show," said McKay. For details visit: IMBBA.ca.


Click to enlarge event flyer for details or visit: http://www.prosproduction.com/

Then, get ready for the Great Canadian Bike Rally, July 14 to 17, 2011 on the west coast of Canada in Merritt British Columbia. Check out their web page for more details. http://www.greatcanadianbikerally.com/

UK's Biggest Bike Event, Motorcycle Live 2010: Nov. 27 - Dec. 5

MotoGP World Champion Jorge Lorenzo will open Britan's biggest bike event -- The Carole Nash Motorcycle Live 2010, Nov. 27 to Dec. 5 in Birmingham -- and Honda will be unveiling three new 2011 models: The all-new Crossrunner 800 trail-style bike, the all-new CBR600F, CBR250R and updated CBR125.

The motorcycle giant is also putting on a "My First Licence" event for kids, ages 5 to 11. The kids will be able to experience riding a bike around a specially constructed street scene to experience the fun of two wheels, learn about road safety and come away with their own printed "licence." Novice riders over 16 will be able to try a motorcycle or scooter, with all safety gear supplied and fully qualified trainers on hand, in a specially-designated area.

Honda (UK) Racing will also be on hand, allowing show-goers to meet riders while learning about life in a race team and all about bike set-up. Saturday, Dec. 4 "Dirt Day" will be dedicated to dirt track racing. For more information, visit: http://www.motorcyclelive.co.uk/

IMBBA World Cup Competition Comes to Montreal in 2012

MONTREAL, Quebec - Nov. 5, 2010 (press release) - The International Master Bike Builders Association (IMBBA) is pleased to announce the IMBBA World Cup Competition that will take place April 20 to 22, 2012 at the SportXpo Centre in Laval, Canada near Montreal in Quebec.

IMBBA representatives from member nations have begun the process of choosing up to six top bike builders to represent each country in the IMBBA World Cup Competition. They will have more than a year's time to assemble their best work. The bikes must be shown publically for the first time at the 2012 competition that is being hosted by Canada's own, Pros Production as a featured event during the 2012 Classic Bike and Tattoo Show.

Sponsors thus far include: Accel Motorcycle Products, S & S Cycle, Wimmer Machine, Denver Choppers, B'Cool Products, Maximum Motorcycles, Independent Cycle, and Canada's Belt Drive Betty e-newspaper. Cash and prizes now exceed $30,000 and include a hand-engraved Billet guitar that is being custom built by Blair McGrath. There will also be plenty of motorcycle parts, including two front ends from Denver Choppers.

The event will be judged by the IMBBA's international judging team.

The competition at the SportXpo Centre will be hosted by Pascal Richard's Pros Production, which is the parent company of The Classic Bike and Tattoo Show, The Montreal Art Tattoo Show and Revolution Motorcycle Magazine.

Click the posters, published in English and French to view the enlarged version. High resolution posters are available for print media.

The event will be directed by Canada's IMBBA representative, Master Bike Builder Bob McKay.

Interested sponsors and supporters may contact bobmckay@masterbikebuilders.com

IMBBA Partners With FIC and Honors Italian Builder Fabrizio Favre

BRESCIA, Italy - Denver Chopper's Mondo Porras flew to the Kustom People Show in Brescia, Italy with Jeff Starke of the International Master Bike Builders Association to present a lifetime achievement award to Italian bike builder Fabrizio “Sugar” Favre.

The IMBBA, based in the United States, has been organizing builders worldwide for more than five years, and periodically singles out top master bike builders for world recognition.

This event also formalized the partnership between the IMBBA and the Federation of Italian Customizers that was announced by Favre at the recent European Bike Week in Faaker See, Austria - Europe's biggest bike rally.

  

"This agreement will open up international opportunities," said Favre. "We hope to bring other European member nations onboard, and we look forward to competing as a national team in a world competition in 2012 in Canada."

"I am honored to be included in the Hall of Fame, and honored to have met Mondo Porras and Jeff Starke, two great men."

"I would like also to thank the Kustom People Show organizers, who have shown great interest in the development of custom artistry within the industry."

Fabrizio Favre, affectionately known as "Sugar" due to his agreeable nature, was born on July 6, 1958 in Ivrea in north western Italy, where he first became an expert VW car customizer in his father's business. He established his own motorcycle fabrication company, "Tutto Guzzi Favre," which became "Favre Motorcycle" and is now operated by his son as "Favre RMB Custom Surgery."

Fabrizio fell in love with motorcycles as a teenager. His first bike was a 50cc replica Captain America chopper. At age 18, he graduated to a 1200 cc Harley Electra Glide.

The IMBBA Hall of Fame award was presented at 4 p.m. Oct. 17 during an on-stage ceremony at the Kustom People Show.

One of Italy's most respected custom bike builders, Favre began creating Moto Guzzi, Ducati, Harley-Davidson, Triumph and BSA custom bikes in the 1980's and began competing in the 1990's at the annual Daytona Beach Rat's Hole Custom Bike Show.

His "Customizzati" show  presents the most famous and popular history of motorcycle customization with technical workshop-style shows as well as interviews with Italy's top builders. The show covers classic Harley-Davidson customizations to high-technology innovations, and includes coverage of major bike show competitions in the world.

In 2009, along with top Italian bike builder Jerry Caronte, they founded the Federazione of Italiana Customizers, an agency within the Italian Ministry of Transportation that oversees European standards within the Italian motorcyle customization industry.

Favre announced the FIC - IMBBA partnership at the recent European Bike Week in Faaker See, Austria.

The FIC will serve as the administrative arm in processing Italian builders and prospective Italian judges for IMBBA certification.

Mondo Porras, owner of Denver’s Choppers, started building custom bikes with his partner Denver Mullins in San Bernardino, CA in 1967 and was inducted into the International Master Bike Builder Association's Hall of Fame during the 2010 Sturgis Motorcycle Rally.

Denver’s Choppers became famous worldwide in the early 1970’s. They were instrumental in starting the after market industry that is florishing today with custom parts including frames, custom choppers and springer front ends. Denver's Choppers was the first company to manufacture the long down tube stretch frames that are in vogue today. This was his first trip to Italy.

Jeff Starke, president of the IMBBA, also presented certification awards to several Italian builders during the Kustom People Show:

Fabrizio Favre - Master Bike Builder II

Jerry Caronte - Custom Bike Italy - Master Bike Builder II

Roberto Totti - Master Bike Builder II

Bori Giuseppe of Bepy Motor Service - Bike Builder II

Jonathan Minici - Bike Builder II

* Master Bike Buillder II is the highest IMBBA certification level.

EICMA Milan Motorcycle Show To Feature Custom City

The 68th (EICMA) Milan Motorcycle Show, Nov. 2 to 7 will feature the unveiling of the new Ducati 1200 super street model, “Diavel” and eight new models by Honda. It will also feature a new Custom City,  dedicated entirely to custom bikes.

Hosted in the trade fair district of Fiera Milano Rhò in Milan, Italy, the EICMA draws 400,000 to 500,000 visitors. It is the largest bike show in the world.

More than 2,300 journalists from 31 countries attended the 2009 EICMA.

CUSTOM CITY is being introduced at the 2010 Milan Motorcycle Show as a “show within the show”, in the same way that “Green Planet” was introduced last year for hybrid and electric vehicles.

The idea matured thanks to the insistence of motorbike companies, manufacturers and enthusiasts, but finds its rational justification in numbers: against current downhill market trends, the share of vehicles dedicated to custom and touring bikes has slowly grown to represent 17.5% of the sales market.

CUSTOM CITY will be set up in Hall 2 of Fiera Milano, in collaboration with Terre di Moto srl, which will notably be putting on a show, and is fully sponsored by Biker's Life Motorcycle Magazine.

Biker's Life also supports the Italian Padova Bike Expo, and flies the top three winners and their bikes to compete each year at the Rat's Hole Custom Bike Show during Daytona Bikeweek. Bike builders from all over eastern and western Europe compete in the Padova Show in January for a large purse and prizes that include flights to compete in March during the Daytona Bikeweek rally that draws half a million bike enthusiasts worldwide.

So it will be interesting to see what may develop from this sponsorship.

The opening trade-show days (for press and industry) are Nov. 2 & 3, 2010.

EICMA will be open to the public Nov. 4 to 7 with opening hours from 10 a.m. to 6:30 p.m., every day except Friday, when the show stays open until 10.00 p.m.  Ticket and tavel info:  eicma.it/moto

In recent years, MotoLive has been introduced and has become a "must see" event at the massive expo. In the brand new American Pavilion, seven new electric models by Brammo will be presented. The Scootergirls from Los Angeles made their fashion debut last year in the city known for fashion and they will be back to preview a colletion for men. The company speciaizes in protetive motorcycle garments with high fashion appeal. 



UPDATE: Here's footage of the 2011 Ducati Diavel super street bike unveiled at the EICMA Show. In some ways, the stripped-down machine recalls the original Ducati Monster 900, a lightweight bike, elegant in its simplicity, that essentially saved the company nearly two decades ago.

The Diavel features a superbike-derived Testastretta 11° engine and 456lb of authentic Ducati performance, including ABS, Ducati Traction Control and Ducati Riding Modes.

The new motorcycle is sure to excite longtime Ducati fans, especially those who long for the form-follows-function approach the company took to bike design in the 1970s and 1980s. Unlike many bikes nowadays, the Diavel looks more like a horse and less like a two-wheeled car, but it is also loaded with modern performance and safety features.

Its name comes from the “Devil” in Bolognese dialect, and is pronounced dee-AH-vel. The company says when an early prototype was assembled and shown to group of Ducati engineers and technicians, one person said: “Ignurànt comm’ al diavel!” that’s Bolognese for, “Evil, like the devil!”

While it has some of the dirt-tracker looks of a Harley-Davidson XR1200, it also resembles the recent wave of high-tech musclebikes from the Yamaha V-Rod and the BMW K 1200 R. The new Ducati, which is scheduled to go on sale in late winter or early spring of 2011, uses the same Testastretta engine used in the company’s top-of-the-line superbikes. The Diavel will also offer anti-lock brakes, traction control, and electronically adjustable riding modes aimed at increasing safety and comfort.

Harley Davidson will present the new SuperLow, together with four new CVO models.

Yamaha will present an electric scooter, a city mobility prototype.
 
Italian visitors will also have the opportunity to view the new ZX-10R, the Z750R by Kawasaki due to be launched on the market at the same time. KTM will present the Duke 125 in its naked version. Aprilia presents two 4-cylinder models: Tuono 1000 and RSV4 with traction and wheelie control, as well as the Dorsoduro 1200. And BMW presents two Touring motorcycles: a 6-cylinder K 1600 GT and K 1600 GLT.

At Triumph all eyes will be on the official presentation of the new Tiger 800 enduro with 3-cylinder engine. Piaggio presents a comeback of the Vespa Classica (the PX 125 with handlebar gear lever) and the Piaggio Typhoon.

The novelty at Moto Guzzi will be the V7 Racer. And the helmet manufacturer, Kali, will be presenting its ROAD Line series for the first time ever.